Population of Online Buyers Increasing Day by Day

Wednesday, 31 July 2013

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The online shopping trend is increasing day by day, as per a research over 45% people nowadays prefer to buy online. The growing popularity of online stores increasing competition in the industry and everyone is trying to attract more buyers on their portal, thus they are launching discount offers to their potential as well as new buyers.



These offers are attracting people to shop more, but there are many other reasons as well which are pushing them to prefer online v/s in-store shopping.

100% Satisfaction – Completely Hassle Free

According to a research among 500 online shoppers, everyone is happy with the facilities provided by these stores. Because they are able to buy anything from the comfort of their home, office and even when they are commuting with the help of Smartphone, Tablets etc. No need to visit the shopping store and waste your time, simply browse the required item on numerous portals, choose one of the best deals and place your order. It takes few minutes to buy anything.

74% Buy At Least Half of Their Shopping Online – 66% prefer online stores v/s in-store shopping

Among 500, 74% people buy at least half of their shopping online. They avoid visiting stores and buy via online portals, because they are able to get discounts. Comfort is one matter, and second strong matter is - discount that everyone loves to get. Thus these 74% people buy more than half shopping online.
66% people’s first choice is online stores, reasons are similar, but at some places they choose to buy from the nearby store. 

8 Out of 10 People Prefer Online Shopping For Broader Selection

Compare to physical stores, these people were able to choose from a wide range of products. Online stores provide them a broader selection of items available at different rates. Thus they get a chance to view hundreds of similar items with different features and option. This help to compare and choose the best one easily at affordable cost.

7 Out of 10 People Buy Because of Better Sales and Promotion

Online promotions of products approach people to buy products online. Their marketing strategy and Social Media promotions attract a number of people. In few case, even though, they were not required a product, but they bought that just because of attractive advertisement. Means a good marketing strategy attracts numerous people.

Cheaper Rate and Free Shipping

Cheaper rates attract more people to buy online and free shipping allow them to get the product at their own address or they can place the order as a gift and ship to a different address without any cost. This facility attracts people to buy gift items at cheaper rates as well as get free shipping, so that if they are not able to reach at the function or any special occasion still they can send their wishes in the form of gift.

24 Hour Customer Service and Easy Return Policy

Over 62% people rarely return items bought online, but the easy return policies of online stores allow them to replace the bought item if there is any problem, fault or damages. It not a hard task you simply need to make a complaint and ship the item to the store’s address. Some of the stores are physically available as well, where you can return your item easily.

24/7 customer support help you to make an order or lock a complaint if you didn’t received your item or any other issue. 

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